American Spa - February 2010

[ editor’s note ]

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I DON’T KNOW ABOUT YOU, BUT I’M

ready to put 2009 completely behind me.

It was a tough year, business-wise, but I’m confident that 2010 will be better for us all.

This year, to help make that happen, we’ll continue to provide you with ideas for boosting your spa’s bottom line. In this issue, we’re covering two sometimes-ignored topics that can help generate revenue—haircare and cosmetics. While many spas do offer products and services in these categories, they are often overlooked in favor of more traditional offerings like massage, bodycare, and skincare. If you don’t offer them at your spa (both on your menu and in your retail area), I encourage you to think about changing up your strategies.

According to American Spa’s 2009 Industry Insider survey, salon services came in third on our list of top-grossing spa services. Add the revenue that can be made from cuts, color, hair and scalp treatments, and more to the countless retail dollars that your clients can potentially spend on haircare products, and you’re looking at some serious extra cash. To help you out, we’re offering you “The A to Zs of Haircare,” starting on page 50. We’ve highlighted some of the hottest products, tools, trends, and treatments to give you some ideas for boosting your hair business.

Another great potential money-maker for your spa comes courtesy of cosmetics.

In 2008, makeup sales at spas and department stores topped $3 billion. To help you get a piece of this very lucrative pie, contributor Lisa Starr provides helpful tips for adding to your spa’s revenue stream with post-treatment makeup applications and sales in “The Magic of Makeup” on page 34. Sagestone Spa and Salon at Red Mountain Resort (St. George, UT) recently added free makeovers to the menu on Tuesday and Thursday afternoons, which caused retail sales to grow from 16 to 22

percent. Check out our story to get some ideas for achieving similar results.

What are you doing to boost your business in 2010? Send me your ideas, and I’ll post them on our blog at http://blog.americanspamag.com. I look forward to hearing from you.